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Enviromena power systems

Time Magazine: An Enviro Utopia in the Abu Dhabi Desert

January 19, 2009

Sami Khoreibi couldn’t stop beaming at his company’s work. The baby-faced CEO of Enviromena Power Systems, Khoreibi started his business just a little over a year ago. Now he was standing over a 10-megawatt solar farm in the desert outside Abu Dhabi, with row after row of solar panels angled to the Middle East sun like bathers lying poolside. The solar farm was the first tangible evidence of Abu Dhabi’s Masdar City, a $22 billion project that is planned to be the first zero-carbon footprint, totally renewably powered settlement — a monument to the use of technology to conquer hydrocarbons. “This is bringing attention and capital from around the world to Abu Dhabi,” says Khoreibi. “We’re going to use this as a launching pad for clean development.

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